Having foundational brand positioning and a well-crafted creative brief is essential to unlocking your team's full creative potential and for expressing the unique essence of your brand to your target audience with clarity.

As an experienced brand strategist, I can help you develop a concise "north star" for your brand that can inspire your team and align your stakeholders.

Depending on your needs I can also:

• Lead a workshop or stakeholder interviews with your internal team to understand the key problems to solve and “ways in” to resonating with your audience

• Develop a competitive landscape report to highlight the greater context for your marketing efforts

• Write a creative brief for multiple audiences: One for cross functional alignment and one for creative team inspiration

• Discover or re-frame key themes, topics, or messages that support your marketing goals.

• Kick off the brief with your creative team and lead a productive meeting with creatives to ignite ideas

The optimal and most efficient process for campaign and launch planning can vary depending on your business structure, customer problem to solve, your product, and your budget.

I have over a decade of diverse experience navigating different business environments and guiding teams from creative conception to execution.

Some of the ways I partner with clients:

• Identify how to best communicate to your customer across channels that will resonate with their needs + values and drive sales through research and communication with your team.

• Develop a marketing communications roadmap or Go To Market plan for connecting with customers: What to say, when to say it, where to say it (this could be for general marketing communications or for a specific campaign)

• Determine how to efficiently use your budget to create the most impact with customers.

• Create stakeholder alignment internally, externally and with vendors.

• Develop an overarching timeline for campaign execution that keeps all stakeholders aligned and organized

• Be a sounding board for in-progress creative work, partnering with teams to ensure what is being created is helping to achieve the desired business objectives and resonates with the target audience.

My approach to social is creative, sales-driven and focused on raising your brand’s perceived value in the eyes of your customer.

I view social media as an integral part of your overall marketing strategy and have worked with major brands such as Whole Foods Market, Microsoft, and Capital One.

Through my extensive experience, I’ve mastered the art of striking the right balance between showcasing your brand and genuinely connecting with and motivating your customers.

I can help you:

• Nail the story you’re trying to tell and the vision you want to communicate to your customer

• Connect your social strategy to your marketing objectives, KPIs, brand identity, and unique value proposition

• Develop & maintain an organized, streamlined editorial calendar to keep posts consistent, relevant, and timely.

• Create or oversee the creation of social posts. I’ve managed creative teams in-house and know how to effectively partner and I’m also skilled at creating and writing content myself.

• Measure the performance of your posts and optimize for how to best connect with and reach your customer

There’s so many rich, concurrent cultural movements that are either easy to miss or take some in depth research to understand.

I can help you save time and gain a competitive edge through providing an expert, essential breakdown of relevant moments that resonate with your customer.

Give me a prompt, internal research or a cultural topic you’re interested in and I will create a simple and concise executive summary read-out that includes:

• Background context for the trending topic(s)

• How similar brands are leveraging this moment/opportunity (and potential partnership ideas if needed)

• Brand opportunities and “watch outs”

• Thought starters for how your brand can harness this moment and meaningfully engage with your audience

As a seasoned marketer with an objective eye, I can assist you with long-term thinking and gaining clarity of vision for your marketing and advertising future.

I can be a partner to you in any or all of these steps:

• Unlock ideas for long-term planning (i.e. quarterly, seasonal, campaign tentpole moments)

• Collaboratively identify marketing goals and key performance indicators

• Develop tactics and/or operational frameworks to help gain shared internal consensus about marketing initiatives

I can play a key role in helping you land a new client by developing an insightful strategy that galvanizes your creative team and positions your agency or brand as the winning fit for the business.

I will be a partner to you in any or all of these steps:

• Develop an clear, resonant and inspiring creative brief

• Develop powerful and persuasive strategic position that frames the value proposition and your big idea(s)

• Partner with the creative team to strengthen and hone the big ideas

• Partner with the account team to position the agency as the ultimate problem solver

Not seeing a perfect fit in this menu? Are you seeing how we could potentially partner or collaborate in a unique way? Let’s chat more!